With Toys R Us Stores going down nd the grim predictions for many retail stores to follow, it’s starting to feel like we’re witnessing an apocalypse of some kind. But if you think about it, Toys R Us is an excellent example of a large brand that never evolved with the rise of social media. What if they had had started a show on YouTube, perhaps an engaging cartoon, to reach their target audience?
We have read many churned thought leadership articles about it. The term 'personal branding' is not new; in fact, it was coined by Tom Peters in 1992. So why are more and more people just jumping on the bandwagon now? And what will happen if we don't?
To attract your target market with your brand, you first need to understand WHO your target market is. I’m amazed that when I ask people, “Who are your target market” they say, EVERYONE. By saying everyone is your target market you are already making a huge mistake.
Recently, we had a client come to us who had had what she described as an ‘awful’ website and logo done for her. She explained that she hadn’t thought it was going to be ‘hard’ for someone to do and had got it done on the cheap – hey, we have all been there and learnt our lesson!
Coming up with your brand and developing your brand strategy is often a difficult task for organisations and individuals – in fact, I’d say branding is the most difficult part of the marketing process! That is because a good brand is crucial and a vital step in creating the company identity. Without a solid brand, your marketing efforts will be wasted!
A brand is best understood as your reputation and your visibility on the market, combined with your target audience. Your brand is the skeleton of your business… yes, you heard it! Without your brand you are, well, nothing. Why?
Our founder, Briar Prestidge, shares her thoughts to CEO Magazine MiddleEast in the July 2018 issue about what leaders can do to build a reputation, cultivate an online/ offline brand, and then take it to an international level.
A recent announcement regarding a huge overhaul to the Facebook algorithm has left many businesses, brands, and media outlets worried. Read my article on Entrepreneur where I give you actionable strategies to strengthen your brand despite this change.
As a digital, personal brand strategist, I should know how easy it to fool - or maybe ‘to perceive’ is a better term – people online. Here is my latest article on Entrepreneur Middle Eastwhere I give you actionable strategies to position yourself online.
It's important to know how to produce content as in today's digital world as half of your personal brand is found online. Your content strategy can, at times, do more harm than good! So here are some basic tips that you should encompass when developing your personal brand content strategy.
If you are looking for a job, you will be amazed at how much your online footprint impacts it... what does your hiring manager find when they check your LinkedIn, Instagram or Facebook prior to meeting you?
If you are going to a client meeting or at a networking event, the first thing you do is introduce yourself and build rapport, then sell YOUR experience, BEFORE selling your company. Have you been marketing your experience out too?
In today's digital world, there are no hiding things - we have our phone in our hand that connects us to a global interweb of clients, businesses or customers, whether we are with them in person or not. Online Brand Management has never been so important.